Mystere Definition

So you’ve set up a company fan page on Facebook and you’re letting your employees fire off messages to the world via Twitter — or you’re at least thinking about it. Well, congratulations! You’re part of the social-media revolution, which can offer unparalleled access to word-of-mouth buzz among those you most want to reach: your [...]

When I started using Twitter I had two objectives. One was to see how Twitter functions as a social media marketplace and the other was to get a sense of how smaller businesses could use it as a channel to market. Despite the hype around it Twitter still seems to me to be a niche product. [...]

A common theme on many social marketing site is that only way to succeed on social networking and social bookmarking sites is by being social; in other words socializing. That then raises the question, ‘what does it mean to socialize?’. The more I thought on that question the more I came to realize that a humble [...]

The benefits of social marketing for a business can be huge, however it must be used in the most efficient way possible. Social marketing allows a business to gain popularity by using the different types of social media available, such as blogs, video and photo sharing sites, social networking sites and social bookmarking websites. The [...]

If you would ask this question, “Which one is more important – the mailing list or the product?” any savvy marketer would answer you, “The mailing list”. Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if [...]

Social marketing is the latest trend in online marketing and it looks like it is here to stay. Basically, social marketing is connecting with others on social bookmarking websites. These sites allow you to submit, vote, and comment on articles. They also allow you to set up your profile and make connections with others on [...]

If you are a business ‘professional’ then you will know all about plans: business plans, marketing plans, cash flow plans (also called budgets but still plans), so do you also have a social marketing plan? Most website owners do not! They do not see the purpose of planning their social marketing campaigns, after all, it’s social [...]