How Search Engines RANK Your Website?
Bear in mind that search engines don’t serve business owners, or anyone who is interested in making money online — they serve the public or mainly known as searchers.
There are actually a few simple ways to boost your site’s search engines’ rankings — but if wrongly done, it might just backfire! Here are some factors that affects your search engines’ ranking.
* Link Popularity
* Link Relevancy
* Keywords and key phrases
Link Popularity
Link popularity can be simply defined as a ranking system that involves measuring and ranking the number of links that are directed towards a particular web site. Well, eventually this helps the search engines (like Google and Yahoo) to determine the relevancy of your site to a particular search.
You can always easily check out your link popularity at LinkPopularity .
Link Relevancy
Link relevancy plays an important role in ensuring that your web site is well ranked in search engines. Link relevancy refers to 2 factors :
* Does the sites linking to yours has similar keywords that people used to find your site?
* Is the site linking to you similar with yours?
For example, if you are selling a tennis accessories , the following types of sites would e relevant to your business :
* Tennis magazine sites
* Tennis coaching sites
* Tennis club
* Tennis shoes sites
These sites, however, would not be revelant to your business :
* Football reviews
* Car reviews
* Personal blog
Always target high traffic sites as your prospective linking partners.
Keywords and Phrases
Bear in mind that your keywords are what the search engines are searching for. They are also what the search engines will use to categorize your website.(thus, affecting your ranks)
However, popular keywords are in such huge massive demands that your properly won’t go too far stuffing those keywords around your website. As competitions are high, aim for niche keywords.
